Email
Delivery
Just because your newsletter is not going to the spam folder in your own Gmail Inbox, does not mean you won't still end up in the Spam folder or the Promotions tab of your subscribers.
If you are currently having delivery problems, asking your new subscribers to whitelist your email is the best way to increase delivery and drag a poorly performing list back to a healthy inbox performance!
Whitelisting used to allow your subscribers to add your email address to a list of sites NOT to be filtered. But things have changed in 2019.
Top mailbox providers don't do centralized whitelisting anymore, they crowdsource it by looking at user-level whitelisting.
The more your contacts whitelist your From address, the more likely they are to inbox your email for all their users by default.
Tim Starr - Senior Director of Deliverability, Maropost
Because now whitelisting instructions need to ask your subscribers to retrieve your emails from the spam folder... This NEW whitelist thinking is built into this app at it's very core!
You can see my own generated whitelist instructions here...
It won't take you long to realize most other whitelist instructions are woefully outdated and inaccurate...
To Always Get The Latest Version Be Sure To Enter
Your Name & Email Below To Receive
Updates, New Whitelisting Instructions and Future Filter Alerts!
This form opens in a new tab and it will give you a chance to see how I integrate my own white list instructions with my list!
How to use this tool:
Hence this page should be accessed from a desktop or laptop computer so you can save the resulting page to your own site.
Your email "From:" text;
* required!
This is your from name and appears under the "From:" column in your subscriber's Inbox. It is important to use the exact from name text you use in the from field in your emails. This will appear in your whitelist instructions that you are about to generate. In my case, I would add "Chris Lang" to this field.
Your "From:" email address;
* required!
This is the "From:" email address portion of your email. This is the address that all email filters rely upon to add contact information to their email clients as contacts. This is the email address that the subscriber would whitelist. In my case I would add: chris@keywebdata.com
Your brand name;
* required!
This is the brand name you want to appear at the top of the page announcing "Your Brand's Email Whitelist Instructions" as the headline and in the title tag.
How To Save The Resulting Page
NOTE: This page will save best in Google Chrome...
- Once you have entered the from address and from name text above, click the Create My Whitelist button below.
- This will open your custom whitelist page in a new tab.
- On the new page, right click the page, and select View page source from the menu.
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Select all text using the CTRL key + A (CRTL + A in Windows).
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Right click the highlighted text and select Copy.
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Open a text editor such as Notepad and paste the full text into the new document.
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Now save your file naming it something like mywhitelist.html
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In Windows you must select All files -Not the .txt default file type.
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You must add .html to the name of the file to make this a webpage.
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You can now FTP the file to your own site.
To add this page to your site, just use the file transfer utility in your Cpanel hosting dashboard. Help is available by calling your own hosting support.
If you use Amazon S3, Click Funnels or Lead Pages you can add this HTML to a custom HTML element or digital asset file.
NOTE: The file contains no tracking code or scripts. I would suggest adding your own Google Analytics tracking code to the page.
Where whitelist instructions really shine is when you send new subscribers directly to them from your email list sign up form.
Most Funnel and Video Sales Letter Funnels builders resist that. So check this Whitelist Case Study that solves that problem.
Please leave the link at the bottom in-tact as a professional courtesy. This generator represents over a hundred hours of work that I offer for free. - Dan Kuschell
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